Insights · People Counting
Every customer who walks through your door is a sales opportunity. People counting technology turns that traffic into measurable data — and that data into higher revenue, smarter staffing, and better store layouts.
People counters are sensors — usually mounted above the entrance — that detect each person entering or leaving your store. Modern systems use 3D stereo vision, thermal sensors, or overhead AI cameras to count with over 98% accuracy, even in busy entrances.
The raw count becomes useful when it’s combined with your sales data: now you know your conversion rate, your peak hours, your staff-to-customer ratios, and how marketing campaigns actually drive footfall.
Conversion = sales ÷ footfall. Without counting, you’re guessing. With counting, you know exactly what percentage of visitors become buyers — and you can spot problems the moment conversion drops.
Match staff levels to actual traffic. Put more people on the floor during peak hours and cut dead time during quiet periods. Most retailers save 10–15% on labour costs in the first year after deploying footfall data.
Run a radio campaign, drop a flyer, post on social — then watch the footfall data the next day. You’ll know exactly which campaigns drove traffic and which ones didn’t.
Heat-mapping and zone-counting show where customers linger, where they turn back, and which displays attract attention. Use that data to redesign floor layouts that sell more.
Compare conversion and traffic across all your branches. Spot your best performers, identify underperformers, and replicate what works.
SLP Technologies supplies and installs 3D overhead people counters with cloud-based reporting. Real-time dashboards let you view traffic by hour, day, week, or store — accessible from any device.
We integrate with most major POS systems, so your sales data joins your footfall data automatically. No spreadsheets, no manual work.
A counter that just counts is a wasted investment. The SLP solution gives you dashboards, alerts, and integrations that turn numbers into action — and action into revenue.
See how SLP people counting helps retailers sell more.
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